A consultancy. ORIGEM MKT defines the strategy, directs execution and coordinates the client's team and a network of specialists (design, audiovisual, media, content). We do not sell isolated channel operations: we sell senior direction and execution.

ORIGEM MKT does not deliver isolated campaigns or standardized packages. Every engagement starts with a diagnosis and ends with a plan aligned with the company's business plan. The goal is not one-off visibility, but building the connection, direction and structure that sustain growth.We work with our proprietary OCAS methodology (Organize, Build, Activate and Sustain), which structures the brand before activating it.

Community marketing is the practice of building real, lasting relationships between a brand and its audience, instead of treating that audience only as a campaign target. Rather than pushing messages, the brand creates spaces, conversations, moments and experiences that make people identify with it, come back and become an active part of the brand's story. It is the foundation of Origem MKT's methodology.

OCAS is Origem MKT's proprietary framework, made up of four stages: Organize (strategic diagnosis and structuring), Build (identity, narrative and brand assets), Activate (putting the brand in motion with the right audiences) and Sustain (maintaining and maturing the community over time). It guides diagnosis, planning, execution and follow-up across every format the consultancy offers.

Our headquarters are in São Paulo, on Avenida Paulista. We serve companies throughout Brazil and abroad, with a presence in Recife and New York.

Yes. Based in São Paulo, ORIGEM MKT serves brands throughout Brazil and abroad. We operate in Portuguese, English and Spanish, with a methodology adapted to different cultural and market contexts.