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What deserves your yes?

A man in a suit walks backwards across black and white stripes, carrying a bag, in a minimalist scene.

We learned a long time ago that maturity is knowing how to say no.

Not for invitations, projects, people, opportunities, and demands that exceed our limits.

Yes, learning to reject what wears us down, distracts us, or diverts us remains necessary.


But over the years, I've realized that this isn't the most important question.


Why is saying 'no' not enough?


The question isn't simply: "Why am I saying no?"

It is also: "Why am I saying yes?"


Because many people, in trying to protect themselves from the wrong opportunities, end up closing the door to the right ones.

They say no out of fear, exhaustion, insecurity, or because they haven't yet grasped the magnitude of what that choice can build.


Where does the problem lie in saying yes?



At the same time, others say yes to everything.

For projects that don't represent who they are.

For relationships that don't respect your values.

For paths that seem good on the outside, but that, on the inside, make no sense.


The problem isn't saying yes.

The problem is saying yes without knowing where you're going.


What happens when there is a lack of clarity of direction?


When there is no clear direction, any path seems to do.

Every invitation seems like an opportunity.

Any emergency seems like a priority.

Any possibility seems like destiny.

But it isn't.


It is in this vacuum that the most capable person becomes a hostage to the first request that comes along.

The wrong client becomes a priority simply because they appeared first, not because it makes sense.

The proposal that promises quick results becomes the decision, even if it goes against what is intended to be built.

The urgent invitation turns into a commitment, even if it takes time away from something that was already underway.


Without direction, saying yes ceases to be a choice and becomes a reaction.

A person without vision stops asking, "Does this take me where I want to go?" and starts asking only, "Is this an opportunity?" And almost everything, seen up close and in a hurry, seems to be.


Clarity is not about knowing everything that will happen.

It's about knowing what you're trying to build, even without knowing exactly how you're going to get there.


With this in mind, an invitation is no longer evaluated by the sheer brilliance it promises, but rather by the right question: does this bring me closer to or further away from where I want to go?


What deserves your yes?


Therefore, before learning to say no, perhaps it's necessary to invest time in understanding what deserves your yes.


Say yes to what aligns with your purpose.

Say yes to what strengthens who you are.

Say yes to what builds the future you want to sustain.


This will not always be the easiest path.

It won't always be the fastest, the safest, or the most comfortable.

But when there is consistency between the choice and one's identity, that needs to be taken seriously.


Because saying 'no' can protect your time.

But understanding why you say 'yes' can shape your life.


Purple banner with the words "signal over noise" and the Origem mkt logo in white on a dark background.

 
 
 

Comments


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Let's start from the beginning.

signal over noise

SAO PAULO / BRAZIL

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